The IPhone 6 Plus #Bendgate
Within the past week Apple issued the new update of the iPhone 6 Plus. However Apple headquarters has been under fire for the past week from various reports of problems with their new iPhone. IPhone 6 Plus users have noticed that the new and expensive iPhone tends to bend when under pressure. In addition to this bending issue, another crisis developed when individuals claimed that downloading IOS 8.0.1 made the phone impossible for many phones to receive calls.
Over the past decade, Apple has grown and expanded to make their technology something amazing. This crisis poses many problems from the corporation. They have reportedly lost $23 billion in value. When a major product malfunction happens to a company of this size, other competitors/brands will use it to their advantage. I believe that this is quite unfortunate for a company such as Apple, where they strive to have the best products around. Some of the interesting backlash from this crisis would be from both Kit Kat and LG, which proves that they are current and relevant.
I think that Apple handled the situation with IOS 8 correctly. Issuing an apology and a solution to the problem will cause people to move past the crisis. However the fact that the phone bends, would be another problem that will need to be addressed soon. I hope that Apple will learn from their mistakes and better prepare themselves for future products.