The billion dollar brand Coca Cola is currently in the spot light for sexist advertisements made earlier in the month. The advertisements were made for Coca Cola’s Fairlife milk brand and comprised of models wearing nothing but splashes of milk made to look like dresses. Many people have been upset that these ads are sexist and depict women in a negative light. Coco Cola has yet to make any apologies about their campaign regarding any wrong doing.
With all of the sexual content in the media currently, I feel like these ads are pretty tame. After hearing the entire backlash from sexual music videos from icons such as Nicki Minaj, there really isn’t much more that can be controversial. I don’t think that they expose women in a negative way however I find them to be rather creative. I think that they are tasteful and look visually appealing. Possibly I have my opinions skewed or people are making a big deal of nothing. It depends on your opinion. I have the Fairlife milk advertisement attached. Opinions are welcome.
Social media is a staple in society. Using it to a company’s advantage can prove for an overall high success rate with advertising. In 2013 the Sunday, Super Bowl XLVII will be forever known for its power outage. Ninety seconds into the second half, the lights went out in the Super Dome, leading to a 34-minute delay. When everyone saw a crisis, Oreo’s PR team saw an opportunity.
Just minutes after the blackout, Oreo’s PR team created a tweet that was worth millions of dollars in advertising. They tweeted an advertisement that read, “Power outage? No problem. You can still dunk in the dark.” After the power came back on the tweet had already been shared more than 12,000 times. “We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” 360i president Sarah Hofstetter. Although Oreo had an advertising spot during the super bowl, their viral tweet was said to have generated more publicity. This is the definition of a PR team works that fast and that creatively.
If you haven’t already heard of the recent PR firestorm Sony has been experiencing, it never seems to stop. Within the past couple days one of the top film and music industries, Sony, has experienced a detrimental hack into their personal database. Personal information was released to the public including private emails, salaries, and comments. One email in particular was sent through exchange of the chief executives of Sony that contained racially charged jokes and also insensitive comments.
In addition personal salaries were leaked to the media which included several salaries from the new film to be released called “The Interview”, staring Seth Rogan and James Franco. When their salaries were released, people noticed that Seth Rogan was paid significantly more than James Franco which was considered strange as they are costars.
Another interesting detail found was a wide gender gap relating to the salaries. According to data on 6,000 employees, 17 U.S. employees are making $1 million or more, and only one is a woman.
This is not the end of the fire. There have been more accusations about the entertainment company becoming more and more outrageous. Multiple apologies have already been issued by chief executives. In my opinion it will take a long time before Sony can regain customer loyalty and brand credibly. The question arises if they will be able to bounce back. Thoughts?